India Set to Feel the F1 Force
Bollywood superstar Shahrukh Khan, £65m, a dedicated social networking site, go-karting initiatives.
All this and more is what Force India, the first and only Indian-owned team in Formula One, is using to force itself into the cricket-driven psyche of India.
Force India, the latest iteration of the former Jordan team, will race in this year’s F1 world championship with veteran driver Giancarlo Fisichella and the up-and-coming German Adrian Sutil.
But it is what the team represents that makes this rebranding so potentially seismic.
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